The goal of the method redesign was to increase the effectiveness of the site in three key areas: selling products, growing brand affinity, and increasing customer base and loyalty. I worked with Euro RSCG to develop a site infrastructure that addressed these areas, including creating paths for cross-selling, developing a tagging system for products and content areas, and promoting method's People Against Dirty advocate program. We also streamlined the shopping experience by introducing product filtering, integrating cart functionality, and allowing users to save their favorite products.
Outcome: The new annual goal of one million dollars in sales was met in less than the first six months the site was live.
Personal Roles: Art Director & User Experience Designer
Team: Alex Statom (art director) & Mike Fung (creative director)